One of the most frequently asked questions about Pinterest is “how can I make my pin go viral?” After all, isn’t that why we are all on social media, to promote our products and services? And the true answer is that there is no magic formula that will ensure that your pin goes viral. However, there are ways that you can predispose your pins for viralness or make them viral-ready.
If you follow these practices consistently for every pin, you will have pins go viral more often. And viral can mean having a pin stay at the top of the board for weeks, months or even years. I have one pin on my account that has stayed #1 in one niche for over a year. Depending on what your primary topic or niche is, you can have this happen to you for many pins as you grow your following. So, here are 10 ways that you can make your pin go viral:
- Create pins that are optimized for mobile devices, and put the crucial info in the first 125 characters of the description
- Use red, pink and purple in your pin and use multiple colors for 3.25 times more repins
- Create pins that are visually stimulating and actionable with a call-to-action such as “save this for later”
- Use keywords in your pin description, and your image title and alt before uploading
- Pin throughout the day or use a pin scheduler such as Tailwind
- Don’t use URL shorteners or pin directly from an affiliate link. Pinterest will add a warning that it might lead to spam
- Pin recipes, DIY, tutorials and how-tos for a 42 percent higher CTR
- Pin on trending topics
- Place products in a lifestyle setting instead of a plain background
- Create images with a 2:3 aspect ration such a 600 x 900 for proper sizing
If you consistently follow this list of tips, you will find that you have an increasing number of pins that go viral.